We spoke to Wayward Studio about how it all started and their plans for the future.
So...How did Wayward Studio start?
It began as a creative outlet and over the years it has had different starts.
In this inception, Wayward is focused on casual bags for casual DJ’s. I’ve spent years trying to find a quality tote bag that actually fitted records properly without sagging. Everything on the market is mostly geared towards the international DJ crowd and a bit excessive if you’re just playing records at your local bar or hanging out at a mates. I didn’t like the idea of wheeling one of those padded suitcase contraptions to a house party. I’ve seen it done, it’s not for me.
So, that’s why I designed Play Nice. It’s got all the function it needs and looks good too. This is the nucleus of Wayward that further ranges are built on.
Where did the name come from?
In my eyes, the word ‘wayward’ has everything to do with taking the road less travelled. Trying things out and carving your own path. They are important rules to live by.
Long story short, I arrived at the idea of Wayward as for me it encapsulated some of the central ideas of underground club culture. Doing things differently. I value that.
What are the main key elements of your products?
Simplicity – It should be as Dieter Rams would say ‘less, but better’. This is my starting point.
Reference / reverence – With respect to what has come before.
Community – I wouldn’t make it if I didn’t think we needed it.
Their products are available now here.
What are your top 5 favourite records?
That’s an impossible decision. I don’t think I could do that with 100. If I had to choose 5 that rarely leave my Play Nice record bag then –
Hugh Masekela – Don’t Go Lose It Baby (Dub)
Mike Mareen – Dancing In The Dark (Galactica Re-mix)
Tullio De Piscopo – Stop Bajon (Club Mix)
Azymuth – Any record, there will always be one in my bag.
Bonk – Car Jam (Electro Jazz Mix)
Aside from music, what are your other passions/hobbies?
I’m a very restless person, I take an interest in almost anything if it captures my attention. Currently, I’m trying to perfect my own spice blends from raw ingredients. Nothing beats the play of cooking.
I also like shuffling furniture around and reading Apartamento Magazine.
What are your plans for the brand of the future?
I’ll have to bite my tongue, I’d really like to introduce some collaborations we’re working on! Aside from that, I’m really looking forward to throwing parties again and releasing our next line of record bags. Above all else, push forward, learn and love the process.
They've also made a playlist for their introduction into Bene. Check it out below.