We spoke to Taylor Cheverall about his work and how it all started.
So..tell us a little bit about yourself.
To start things off, My given name is Taylor Cheverall, I'm 23 and from everywhere. I go under two aliases and handles called Stress Less and Headlock in which I will get into further down the interview. I'm a Dj, graphic artist and aspiring multimedia artist.
What's inspiring you right now?
There's a lot that I’d like to say is moulding me as an artist right now. I guess that one thing that stands out the most would be my never ending interest for dance music and everything that cultivates around the values of that scene. It's the sense freedom and multiculturalism that comes with electronic music that inspires me the most.
That, and also the fact it was drummed into me from a early age. In terms of visually I'm big on contemporary artists like Leon Sadler, Gasius, Antwon Horfee, Braulio Amado, Kyle Platts, Jack Taylor and Jason Murphy and without a doubt old legends like The Fleischer Brothers, Van Beuren Studios, Walt Disney, Herge, Hana-Barbera Production, Ralph Bashki, Bruno Bozzetto, Phillip Guston the list goes on forever and ever.
This is a huge cliche and I'm cringing saying it but I'm mainly inspired by personal experiences and the moods or emotions that come with them. I guess it's all based on nostalgia and personal narrative, I like to think of my work as a personal environmental sponge (lol).
You have a really specific style in your work, how did it come about?
It's really culminating to hear from others that I have a specific style, I'm always pulling my hair out trying to improve my style haha so thanks, here's a virtual spud!!! I'm assuming it came about from my love and addiction towards cartooning, I've been told I exaggerate a lot and I guess it reflects in the characters I draw.
My time at UAL Camberwell College definitely helped me with refining my style!!!
What is your creative process like?
I am very secretive with my creative process, I like to think of it as your Nan's Shepards Pie recipe she'd take to the grave. However, I'll turn a blind eye just for today!
I start every project by creating mood boards which I then progress to rough drawings, I then start refining my work and create individual layers, I build a lot of texture banks as well which is super useful for filling in segments of whatever i'm working on, which is then colour rendered in photoshop and I always finalise a piece of work by printing a physical copy. Although, this process would really only count for poster and editorial commissions.
What's your favourite design you've worked on in the past few years?
That's a tough question, I definitely like all my work I make for Folly which is a small club night I co run with mates. This is probably due to the fact of having the most creative freedom, there's nothing worse as a designer being hired to make exactly what someone wants without any compromise or consideration on your working style.
It's like we are all living USB ports and are expected to print out a clients mind to the exact detail haha But this is the industry and we must comply!! Three noticeable pieces of work I enjoyed the most would definitely be the Lovers X Too Hot football shirt, My final degree show sculpture called "Promoters Ploy" and the "Stress Less Hangry House" poster.
What advice would you give to someone going into the design field?
The best advice I'd give is find a niche, find the thing you resonate with the most and cultivate yourself towards it!
What are you listening to right now?
I've been listening to a lot of dance music coming out of Canada and Australia lately. Big on labels like Mood Hut, Pacific Rhythm, Butter Sessions and Planet Euphorique. Although I listen to shit loads of music. I'm an active playlist maker (lol).
I have made two quite meaty Spotify playlist that I like to think shapes both of the aliases I play under. Check it out below.