Deadnight AW19 Lookbook

DEADNIGHT's pharmaceutical inspired collection, "HELLCARE", provides an injection of medical matter into their latest lookbook and collection for AW19.

The collection features a range of relaxed tees, trackpants, ultra-thick hoodies, 'bio-suit' outerwear and a medical kit utility bag, presented with a mix of heavy graphics, branding, and an underlining core theme in pharmaceuticals. Inspiration comes from Big Pharmaí deviance, past and present, the drop is inspired by the big businesses behind drugs.

Graphically, 'HELLCARE' presents layered ideas, referencing MK Ultra, ambulance crew pantones, scalpels with subtle 'handle without care' markings, DN positive blood bags, an advertisement for 'DEADNIGHTAMOL' and more.

 


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